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Case Studies
Customer:
National Direct Marketer of Specialty Office Products
Merchandise:
50,000 Handheld PDA Cases And Covers
The Challenge:
This client had large amounts of surplus leather cases (valued at $500,000), which they had been unable to sell through their regular channels. The client had no prior experience disposing large quantities of surplus and turned to Liquidation.com for a rapid and efficient solution to getting the merchandise out of their warehouse.
The Solution:
- The Liquidation.com team implemented a comprehensive campaign that included creating multiple, overlapping online auctions with varying auction lengths and types.
- The lot sizes were kept small and auctions short to maximize the return and accelerate the sale.
- Marketing activities to support the sale included keyword buys, banner ads, home page feature positioning and email marketing.
The Results:
- The entire inventory was disposed of within 90 days.
- Liquidation.com completed and managed a total of 53 transactions for this inventory
- The average final price was 300% higher than the original starting price.
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